HURRAW! - PLANTCOLOR™ №3

HURRAW! - PLANTCOLOR™ №3

Welcome PLANTCOLOR™ ... 100% plant-based lip color!

Hurraw's new PLANTCOLOR™ pigments come from roots: beets, radishes and purple potatoes. They’ve talked about the beauty of anthocyanins and betalains in their lighter, tinted lip balms and at Hurraw they are so happy to highlight them again in these non-toxic, 100% plant-based lip colors.

Darker than Hurraw's popular tints with thicker stay-put-coverage.

As you can imagine, the process to make pigments from plants is lengthy and precious...

Like the majority of Hurraw's ingredients, these roots grew in the bright sun, soaked in the rain, were pollinated by insects, made it through a full growing season and then had lots-of-human-hands-on to complete their coloring destiny. Within a day of harvest, the root juices are extracted sprayed onto a carrier medium (maltodextrin or acacia gum), dried and milled microfine. They get tested for purity and then shipped to Hurraw for blending into the balms.

100% PLANTCOLOR™ = no iron oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum).

Know that you are literally applying vegetables to your lips and you will sense their natural taste and smell as you do so. They’ve lightly scented them with cherry-orange-vanilla and they threw in a smidge of sweetness from organic stevia. The tartness comes from the citric acid used to preserve the pigments and of course, like all Hurraw balms these are loaded with organic cacao, coconut, and Montana grown organic safflower oil.

INGREDIENTS: Carthamus tinctorius (safflower) seed oil*, Euphorbia cerifera (candelilla) wax, Cocos nucifera (coconut) oil*, Theobroma cacao (cacao) seed butter*, Ricinus communis (castor) seed oil*, Limnanthes alba (meadowfoam) seed oil, Maltodextrin, Beta vulgaris (beet) root extract, Citric acid, Ascorbic acid, Flavor/Aroma, Tocopherol, Stevia rebaudiana*, Helianthus annuus (sunflower) seed oil*, Anise alcohol‡, Benzyl benzoate‡, Geraniol‡, Linalool‡ (‡composant naturel de aroma/natural component of aroma)

*certified organic ingredient  70% organic  14% wild grown  100% natural

Hurraw Balm is certified organic by the Montana Department of Agriculture (USDA Organic Regulations) and COSMOS Natural certified by Ecocert (EU Organic Certification Body).

Bee free, Shea free, Soy free, Palm free.

Ecocert COSMOS Certified - 100% Natural Origin.