Flora Flora was dreamed up by the founder Sarah in September of 2020. On a journey to reduce her environmental impact, she created Flora Flora to serve as a sustainable starting point without having to sacrifice product performance or aesthetics. Flora Flora is salon-quality sustainable hair care for all. They aim to be accessible, give back, and make it so that you'll never want to go back to the bottle. All of Flora Flora hair care products are hand crafted by their team in Oceanside, California. They are made in small batches with the highest quality, sustainably sourced ingredients.