Habit Cosmetics

Habit Cosmetics is a vibrant, eco-conscious beauty brand that stands out for its commitment to clean, non-toxic, and vegan products. Founded by Aja Frierson, the brand aims to cater to a diverse audience, emphasizing inclusivity in the beauty industry. Habit Cosmetics offers a range of nail polishes that are not only trendy and wearable for all skin tones but also formulated with skincare ingredients like Myrrh extract to enhance nail strength. Their products are packaged sustainably, using materials such as recycled plastic and bamboo, and are also Leaping Bunny Certified, ensuring they are cruelty-free.

The brand is dedicated to making a positive impact on the environment and the community, demonstrated by their partnerships with organizations like 1% for the Planet to support ocean cleanup initiatives. Habit Cosmetics represents a blend of beauty, wellness, and environmental stewardship, making it appealing for those who are conscious about the products they use and the impact they have on the world.