Aleph Beauty

Aleph Beauty is a New Zealand-based clean beauty brand founded by professional makeup artist Emma Peters. With nearly three decades of industry experience, Emma established Aleph to bridge the gap between high-performance makeup and ethical, sustainable practices. The brand is committed to creating products that are not only effective but also align with values of health, sustainability, and animal welfare.

Aleph's product line is designed with a minimalist approach, offering multi-functional items that combine the benefits of skincare and makeup. Each product is formulated with natural, organic ingredients chosen for their nourishing properties, ensuring that they support the skin while delivering professional-grade results. The brand emphasizes sustainability through initiatives like reducing plastic usage, minimizing water consumption, and ensuring ethical sourcing of ingredients, including child-labor-free mica.

Aleph's philosophy centers on the interconnectedness of people, the planet, and animals, striving to make beauty products that do no harm and promote overall well-being. By combining luxury with conscious choices, Aleph offers a range of products that cater to those seeking both quality and ethical integrity in their beauty routines.