Well Kept

Well Kept, co-founded by Natalie and Emilie, is dedicated to creating sustainable self-care products that prioritize both personal and environmental well-being. Their journey began with a quest for better alternatives, leading to a commitment to using natural, plant-based ingredients in their carefully curated selection.

The brand stands firmly against plastic waste, opting for recyclable, compostable, and reusable packaging. Well Kept embodies the principles of intersectional environmentalism, advocating for ethical production, equality, and community engagement within the beauty industry.

As a continuously evolving brand, Well Kept is transparent about its efforts to minimize its environmental impact while celebrating diverse experiences of self-care. Through their initiatives, they encourage a more intentional approach to beauty that honors both the body and the earth.