LIVING LIBATIONS - Raven Maven Mascara

LIVING LIBATIONS - Raven Maven Mascara

Vamp the volume of your lashes and dramatize your eyes with Living Libations juicy, jet-black maven mascara. Many consider mascara a must-have, and at Living Libations they re-imagined this synthetic cosmetic with their compelling cosmoetic: a creation from the cosmos. Created with nature’s numinous nourishment, Raven Maven Mascara is long lash haven, formulated with pure ebonizing earth-pigments, length-perfecting peptides, eye-enhancing Frankincense, and natural volume-boosting waxes mixed with resins and opulent oils for sheen and conditioning that keep lashes glistening.

This onyx paste comes glass tube encased with a svelte silicone wand that sculpts and evenly spreads to thread each lash as it builds up to long-lasting, lash-fluttering lengths.

We’re waxing poetic about what makes this maven mascara magnetic. The heart and soul of creating a lash-loving classic, besides pitch perfect charcoal, is how it hugs the lashes. Here the wax is key so that the mascara sets and is smudge free. To create this, wondrous waxes were mixed, melted, poured, and adored to find the golden ratio that would provide a silky sheath around each lash that seamlessly stays from dusk to dawn. In formulating, they found that by combining the varying melting points of a talented trio of waxes they could achieve a holy trinity of iconic lash effects: a lengthening effect with the high melting point of Carnauba’s hard wax, the more malleable medium melting point of Beeswax that creates a curling-lift effect, and the low melting point of Bayberry Fruit’s creamy, thicker textured wax for natural volume. To this trilogy, Cacao butter adds conditioning and cancels clumping. Frankincense and coniferous resins keep lashes glistening, and a cache of Kaolin clay keeps it thick. Plus, a measure of peptides further nurture future lash longevity — all fused in the obsidian hues of iron oxides to create this Renegade Beauty cosmoetic classic.

Typically, modern mascaras use coal tar for color, film-forming polymers and shellac derived from the bleached exudate of the lac insect for texture and set, plastic and nylon to make a lengthening gel, parabens as preservatives, and ammonium methacrylate, polyvinylpyrrolidone, and polyethylene derived from petroleum for stability and emulsion, Yet, when the cosmos provides such exquisite and effective elements to lengthen, strengthen, and darken our lashes, it is amazing that petroleum products and plastics are used instead.

How to use: Apply with sweeping strokes to the eyelashes. Focus on one lash-line at a time. Repeat, slowly sweeping brush through the lashes from root to tip before it sets. One dip can be layered multiple times onto lashes before it sets to build depth and density. The back of the top lashes can be coated too. It will wash away with water, yet a little oil will make the cleanup quicker and conditions lashes further. Use Living Libations Goodnight Oil, Seabuckthorn Best Skin Ever Cleansing Balm, Chocolate Mocha Lip Balm (yes!), or your fave Best Skin Ever on a damp cotton pad, and whisk it away.

Tip: Avoid pumping the wand and keep the lid on tight to keep air out and moisture in.

INGREDIENTS: Water/Aqua/Eau, Iron Oxides (CI 77499), Beeswax, Stearic Acid, *Copernicia cerifera (Carnauba) Wax, Arginine, Pullulan, Propanediol, Methyl Hydrogenated Rosinate, Glyceryl Stearate, Pisum sativum (Pea) Peptide, Pentylene Glycol, Kaolin, Caprylyl Glycol, 1,2-Hexanediol, Xanthum Gum, *Theobroma cacao (Cocoa) Seed Butter, Myrica cerifera (Bayberry) Fruit Wax, Boswellia carterii (Frankincense) Extract, Sodium Phytate, Glycerin, Leuconostoc/Radish Root Ferment Filtrate, *Rosmarinus officinalis (Rosemary) Leaf Extract, Tropolone, Eucalyptol, Beta-Caryophyllene, Limonene, Linalool, Camphor, Carvone, Alpha-Pinene, Beta-Pinene. *Certified Organic.

At Living Libations they wanted to formulate the cleanest mascara possible that is ophthalmologist approved, safe for contact lens wearers, and safe for sensitive eyes. After much research and experimentation, it was established that these two green beauty approved, eye-safe, and earth-safe synthetics (1,2-Hexanediol and Tropolone) make a clean and safe mascara worth wearing. Here’s why: the mascara wand is brushed through non-sterile eye lashes and then put back into the container over and over again, which creates a unique microbial challenge and very real safety concerns that must have absolute answers. And using a fresh wand for every application would waste so much mascara that it isn't a viable solution.

These two extraordinarily effective ingredients are imperfect in that they are synthetic, yet they are heavily tested and established as harmless. Also, both Tropolone and 1,2-Hexanediol meet the clean beauty standards for the Environmental Working Group.

Ophthalmologist Approved. Safe for Contact Lenses. Safe for Sensitive Eyes. Long Lasting. Volumizing + Lengthening.