ĀTHR Beauty

ĀTHR Beauty bridges the gap between ethical beauty, sustainability, and high-performance vegan formulas. Inspired by the resilient plants of the desert, ĀTHR Beauty infuses its products with organic, sustainably-sourced ingredients like prickly pear seed oil to hydrate, brighten, and restore skin.

Sustainability is at the core of ĀTHR Beauty, from creating the first zero-waste eyeshadow palette to using 100% recycled and recyclable packaging. The brand bans over 2,700 harmful ingredients, uses ocean-safe, biodegradable materials, and ensures ethical practices across its supply chain.

With rich pigmentation, long-lasting wear, and cruelty-free formulas, ĀTHR Beauty offers luxurious, high-impact beauty that's good for you and the planet.