100% Pure

100% Pure is dedicated to formulating its products with natural and organic ingredients. They emphasize the use of fruit pigments, botanical extracts, and other plant-based ingredients in their skincare and cosmetic formulations.

One of 100% Pure's signature features is the use of fruit pigments to color their cosmetics, such as lipsticks and eyeshadows. This natural approach to coloring cosmetics sets them apart from conventional makeup brands.

Cruelty-Free and Vegan: 100% Pure is a cruelty-free brand, meaning they do not test their products on animals, and they do not use animal-derived ingredients in their formulations. This makes their products suitable for vegans and animal lovers.