Reverie

Reverie is a luxury hair care brand that crafts its products with a commitment to clean, botanical-based formulas. The brand was founded by Garrett Markenson, a Los Angeles-based hairstylist, with the goal of creating high-quality, natural hair care products. Reverie products are designed for all hair types and focus on nurturing hair's integrity with innovative skincare methodologies applied to haircare.

Their offerings include a variety of products like shampoos, conditioners, and treatments, all made with vegan ingredients that are ethically and sustainably sourced. For instance, their conditioner features a lightweight yet deeply hydrating formula that incorporates nourishing botanicals like murumuru butter and babassu oil, alongside amino acids that strengthen the hair and enhance its elasticity. Reverie’s products are free from sulfates, silicones, parabens, phthalates, artificial fragrances, and coloring, emphasizing their commitment to natural and effective hair care.

Reverie also focuses on sustainability, with initiatives such as partnering with rePurpose Global to fund the recovery and removal of ocean-bound plastic waste. Their products are crafted in California, embodying the brand's ethos of mindful sourcing and sustainability at every step of their production process.