Beauty with Purpose
We sought out to create a beauty line that was transparent about all its ingredients. It had to have roots in natural and organic, be safe to use, look good and most importantly perform.
Beauty with Conscience
RETHINK THE PROCESS
We learned early on that in order to achieve exceptional performance and a clean ingredient list we needed to formulate from scratch. Each product is designed from the ground up with a mix of natural and organic botanics as a base and at times, safe synthetics to ensure the product goes above and beyond the expectations of natural.
Beauty with Intention
RETHINK THE PACKAGING
At ILIA, form is equal to function. We strive to ensure our packaging is beautiful and sustainable wherever possible, including the use of recycled aluminum, newly introduced glass components, and post-consumer recycled paper printed with vegetable-based dyes.
Beauty with Confidence
RETHINK THE EXPERIENCE
We don’t see clean beauty as a movement, but more as becoming the norm in the industry. This is about empowering you to ask questions and learn about what you are putting on your skin. It’s about finding a balance and building confidence in making informed decisions.
- Founder ILIA